July 19, 2020
Parisan high-end department store Le Bon Marché has inaugurated a new makeup area on June 30th. The new space is located on the first floor of the main building and is over 300 sqm.
Curated brands, such as Laura Mercier, Nars, Bobbi Brown, By Terry, La Bouche Rouge, Kure Bazaar, Blink Brow and Suqqu have a dedicated space in the area and offer unique services. You can for instance get an eyebrow threading, a clean manicure or a Gankin facial massage. Workshops and conferences will also be organized to turn the space into a social place and offer education and inspiration to customers.
“Our desire is to initiate and surprise women through this space which breaks away from conventions to keep only pleasure, innovation, color expertise with a maximum of services. […] Makeup, symbol of femininity and energy, becomes a vector of assertion and self-confidence. It is this positive spirit that we wanted to transmit to our customers “, explains Axelle Royère, beauty division director.
If VR is most of the time associated with video gaming, a new use of it is made in the performing art world. Creative Studios are now offering experiences combining theater and virtual reality. They adapt the use of VR headsets to immersive experiences with real life actors.