July 26, 2020
The Alchemist Atelier is the result of a collaboration between perfume company Puig and home appliance group Bosch Siemens Hausgeräte. The shop, located in Paris, offers bespoke perfume creation with the help of the Scent Creator, a connected machine developed by BSH.
Customers have the choice between 16 bases and 18 chords that they can assemble and dose as they please thanks to a dedicated application. Once the perfume composition is made, it can be archived and shoppers can share their creations on the dedicated application or keep them for future batches.
If VR is most of the time associated with video gaming, a new use of it is made in the performing art world. Creative Studios are now offering experiences combining theater and virtual reality. They adapt the use of VR headsets to immersive experiences with real life actors.