Dive into our focus report #1.
Brands, institutions, and organizations that want to stay ahead of the curve must look beyond generational demographics and shift their focus to a new type of grouping: the Digital Aesthetics.
The report highlights the key attributes and major traits of 4 major subcultures (Soft Girl – Modern Witch – Academia – Cottagecore) loved by Gen Z and Millennials along with opportunities for brands both large and small, covering the following areas and more:
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