DIGITAL AESTHETICS

Dive into our trend focus report.

Brands, institutions, and organizations that want to stay ahead of the curve must look beyond generational demographics and shift their focus to a new type of grouping: the Digital Aesthetics.

The report highlights the key attributes and major traits of 4 major subcultures (Soft Girl – Modern Witch – Academia – Cottagecore) loved by Gen Z and Millennials along with opportunities for brands both large and small, covering the following areas and more:

• An overview of the key aesthetics – from fashion and beauty to lifestyle and culture – that are essential to understanding the subculture and its community.
• Insights into what the members of each digital aesthetic group wants, what product categories rule, and which physical or digital experiences resonate most deeply with them.
• Prospective evolution revealing how each aesthetic might morph into and what consumers will aspire to in terms of fashion, beauty and lifestyle.