Food for thought

Bespoke at-home hair coloring

Lockdown has had a lot of impact on people’s beauty routine and habits. It is true for skincare and makeup, but also for haircare. Everyone was tempted at some point, and maybe still is, to cut his/her own hair, proof is the incredible amount of videos and stories posted by people documenting the process and, often, regretting their actions. Being at home also prompted people to do their own color touch ups. Even celebrity Eva Longoria did a live stream showing how she covered her gray roots at home.  

For some of us who are more skilled or/and adventurous, online brands are now offering home hair color kit that are tailored to your own color and needs. US brand eSalon takes into account everything from your tone, warmth, density and texture, to the amount of time you process before rinsing, and even the way that you apply to create your product and deliver a kit to our door. Once you have found the perfect color, you can opt for a subscription service that will send you a kit every month.

Using a different approach, Color&Co platform, by L’Oréal, offers to connect hair colorists to clients via video chat. During a 10-minute conversation, you’ll build a custom, personalized, at-home hair color, which is then delivered to your door. After the chat, the stylist will create a personalized kit that contains everything you need for an at-home dye job : formula, cream developer, a painting brush, two pairs of gloves, a stain block and stain-erasing wipe, aftercare conditioner, and custom application instructions.

At home hair coloring is a great solution when it is not possible to visit hairdressers and for those who are already used to color their own hair. However, we believe people will still opt for the salon treatment as soon as it is safe again, as the need for social interactions and pampering is stronger than ever.  

   Monia MERABET

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