fbpx
those who tell the stories rule the world

Food for thought

Place to see : Hacker Project, Worldwilde

Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area. 

Some even join forces to create unique collaborations, just like the “Hacker Project”, the brand new collaboration between Gucci and Balenciaga. These brands, both part of the Kering group, under the creative input of their respective artistic directors, Alessandro Michele and Demna Gvasalia, are experiencing”pirating” the iconic pieces of the two brands. 

Last April, Alessandro Michele, artistic director of Gucci, led the way by taking up the codes and logo of Balenciaga. It is now Demna’s turn to reinterpret Gucci’s cult models in the Balenciaga Resort 2022 collection. 

This collection is available in a very limited series (600 pieces in total). Its particularity ? Gucci’s double G is replaced by a double B and this unique logo that can be found on a series of handbags, caps, belts or socks.

To celebrate the collaboration, pop-ups have been launched around the world and Balenciaga’s front window stores appear to have been spray-painted with the word “Gucci.” 

   Monia MERABET

spread the love

Share on facebook
Share on twitter
Share on linkedin
Share on email

most recent stories ⇣

Asian trends

Oriental Aromatherapy

Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.

Read More »
Beauty trends

Proactive Protection

The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.

Read More »
Place to see

Hacker Project

Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.

Read More »
Market insights

Inclusive beauty

Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.

Read More »