Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
September 19, 2020
If I tell you plant, pink and pizza…does it speak to you ? It does if you know about Humble Pizza !
When you think about a pizzeria, the first colors that come to mind are usually green, white or red (pretty much the Italian flag). Well this London pizzeria has gone for a bolder choice using pink as the main color for its restaurant, furniture, packaging and even tableware.
The space not only looks very different from its competitors but also offers a new take on pizza, making them vegan (plant-based only).
The restaurant strategy is clearly based on Instagram with a Millennial Pink color code and extremely curated pictures. The menu and offers are available via Insta stories and you even get a discount if you have pink hair, how fun is that !
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.