If I tell you plant, pink and pizza…does it speak to you ? It does if you know about Humble Pizza !

When you think about a pizzeria, the first colors that come to mind are usually green, white or red (pretty much the Italian flag). Well this London pizzeria has gone for a bolder choice using pink as the main color for its restaurant, furniture, packaging and even tableware. 

The space not only looks very different from its competitors but also offers a new take on pizza, making them vegan (plant-based only).

The restaurant strategy is clearly based on Instagram with a Millennial Pink color code and extremely curated pictures. The menu and offers are available via Insta stories  and you even get a discount if you have pink hair, how fun is that !