Food for thought

Place to see : Kith, Paris

Kith officially opened its first European flagship store in Paris, France on February 26th. Due to the pandemic and governmental restrictions, accessing the store was first on an appointment-only basis and is now open to the public. 

It is located in the heart of the Golden Triangle, occupying three floors and the central courtyard of the historic Pershing Hall Building at 49 Rue Pierre Charron. Kith Paris is the brand’s largest store to date at 16,000 square feet and provides a holistic lifestyle experience for customers which includes Kith Retail, Kith Treats, and a Kith for Sadelle’s restaurant. 

As with all Kith stores, the shop features uniquely positioned plaster cast sneakers. In Paris, the cast fixture lines the barrel-vaulted ceiling of the Carrara marble-tiled entryway. With each new continent, Kith selects a different sneaker silhouette lineage to highlight. For Europe, the Air Max 1 was chosen as a tribute to France’s innovative Pompidou Center. The entryway opens to a grand double-height courtyard, with an Accessories Lounge and Kith Treats, the brand’s cereal and ice cream bar, anchoring opposite ends of the surrounding colonnade.

   Monia MERABET

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