Food for thought

Rimowa passport studio

Rimowa, a luggage brand belonging to LVMH group, has launched a passport studio booth !

Located in the brand’s New York flagship store in SoHo, this high-end cabin was designed as a space entirely dedicated to identity photography.

This Passport Studio is born as international traffic is gradually resuming its course after several months of tourist ban in the US. By focusing on the notions of utility and exclusivity, this value-added process is therefore intended to meet the needs of consumers while surfing on the DNA of Rimowa, historically centered on the world of transport.

Offering such a service in-store is a good way to attract potential customers in and to make life easier for existing ones, elevating the retail experience as a whole. 

   Monia MERABET

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