Food for thought

Scalp focus

Haircare is becoming more important than ever for consumers. They now view hair as skin and want to give it the best products and treatments to get it healthy. Indeed, after years of pilling on products and not really caring about the composition of these products, consumers are become more sensitive to what they apply on their hair. 

The pandemic has been a stressful time for many and stress has led to a lot of hair issues like dryness, irritation or lack of shine. To remedy that, people are looking for products that will give them their hair health back. Caring for the scalp is a growing interest among this new trend. Many brands have developed products dedicated to that area of the body. 

US brand Beautybio launched a nourishing, weightless hair serum designed to restore scalp health and balance while delivering stronger, thicker, more lustrous locks. With continued use, the brand promises that hair will look healthier, feel stronger and volume will be restored. To complete the routine, Beautybio recommend a microneedling derma roller to naturally reawaken the scalp, support the hair growth cycle and encourage stronger, fuller-looking locks.

In Asia, clinics offer laser treatments to rejuvenate the scalp and get more beautiful and strong hair. These low-level laser therapy involves the usage of low-level lasers or low power lasers to the surface of the body. It is also known as red light therapy or cold laser therapy. In this process, photons are irradiated into the scalp tissues. These photons are then absorbed by the weak cells to encourage hair growth.

Scalp health is part of this new popular haircare trend and is a growing interest for many consumers. Brands will have to come up with innovative and potent product to cater to that specific category that concerns women as equally as men. 

   Monia MERABET

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