Superfoods are nutritionally-dense fruits and vegetables, healthy oils, and spices, that contain amino acids, anti-inflammatories and antioxidants. These superfoods help build firm skin, defend against environmental stressors, and promote optimal skin metabolism.
They also supply skin with a broad mix of antioxidants that protect against inflammatory reactions that destroy collagen and give skin that glow we all seek out. That is why they are so popular in skincare nowadays.
Many beauty brands have a product or more containing a superfood ingredient. If the potency of such ingredients is real, it is also good in terms of marketing. Indeed, consumers tend to understand and trust better the benefits coming from a superfood ingredient – that they may have seen or eaten before – rather than chemical molecules they are unfamiliar with.