Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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July 6, 2020
The wellness industry has been booming over the last few years (the Global Wellness Institute estimating it to be now worth $4.2 trillion). Thanks to consumers’ growing interest for their health and mind, what used to be viewed as hobbies or luxuries, such as having a fitness regimen, taking care of your mental and spiritual balance and looking for ways to improve your diet and energy, are now among the number one concerns of the new generation.
The market has adjusted very fast to these new preoccupations and a great number of new concepts, products and experiences have been brought to life. Let’s have a look at 6 creative ideas that fit into the wellness oriented world we live in.
CONCEPTS
PRODUCTS
CLINIQUE FIT
Major beauty brand Clinique, known for its 3-steps cleaning protocol, launched a range especially dedicated to working out a couple of years ago. It has been adopted by many fitness enthusiasts as the line offers pre-workout as well as post-workout products, making it easy to know when and what to use. Some products are so loved by customers, that they have become part of their everyday routine, workout or no workout.
EXPERIENCES
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Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.