Food for thought

App of the week : Zyler App

Zyler is a virtual clothing try-on solution. Developed by Anthropics, a tech company specialising in visual and animation software, Zyler’s virtual try-on enhances shoppers’ digital experience and helps retailers reduce returns while promoting body diversity and inclusivity.

The app lets users upload their own photos to digitally try on clothing from fashion brands and retailers around the world. It is a great help in the purchase decision as it shows shoppers how they would look in an outfit quickly and accurately while letting retailers showcase entire outfits to shoppers in one go.

Users can easily adjust different body proportions to create an exact lifelike virtual copy of themselves. “You can use any photo you like and instantly upload it into Zyler to see how outfits from retailers look on virtually. » says Tony Polichroniadis, Chief Scientific Officer at Anthropics.

   Monia MERABET

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