Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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Zyler is a virtual clothing try-on solution. Developed by Anthropics, a tech company specialising in visual and animation software, Zyler’s virtual try-on enhances shoppers’ digital experience and helps retailers reduce returns while promoting body diversity and inclusivity.
The app lets users upload their own photos to digitally try on clothing from fashion brands and retailers around the world. It is a great help in the purchase decision as it shows shoppers how they would look in an outfit quickly and accurately while letting retailers showcase entire outfits to shoppers in one go.
Users can easily adjust different body proportions to create an exact lifelike virtual copy of themselves. “You can use any photo you like and instantly upload it into Zyler to see how outfits from retailers look on virtually. » says Tony Polichroniadis, Chief Scientific Officer at Anthropics.
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.