fbpx
those who tell the stories rule the world

Food for thought

Place to see : Allure Store, NYC

Allure is a worldwide renowned women’s magazine focused on beauty and belonging to media group Condé Nast. Product recommendations, tests and reviews are at the heart of the publication and hundreds of experts are regularly called upon to get professional advice. 

To materialize this expertise and bring its audience a new experience, Allure has opened a physical store in NYC, on Lafayette Street. Product selection is of course the main attraction of the place with more than 150 references selected by 300 experts and editors.

Another interesting feature of the place is its tech offer. Allure store includes an exciting array of tools to enhance the shopping experience : augmented-reality virtual try-ons, QR codes to connect customers with relevant product content, and smart mirrors.

And because nowadays retail needs to be about more than just selling products, the store will host events, workshops and master-classes run by the magazine’s editors and pool of experts. 

   Monia MERABET

spread the love

Share on facebook
Share on twitter
Share on linkedin
Share on email

most recent stories ⇣

Place to see

Hacker Project

Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.

Read More »
Market insights

Inclusive beauty

Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.

Read More »
Market insights

5 Chinese fragrance brands to know about

China has been a particularly dynamic market with a growing interest from consumers for western brands but also a keen appeal for niche local brands, especially among Gen Z who likes to experiment with scents.

Read More »
App of the week

Bumped

Customer loyalty is a key concern for brands from all industries. A new app has decided to address loyalty in a completely different way.

Read More »