September 6, 2020
Being active and working out is becoming the norm in a society where wellness plays such an essential part. The number of women practicing a sport regularly is growing and beauty brands have seen that as an opportunity to develop new products.
Indeed, skincare, bodycare and makeup may need adaptation if you sweat more than usual. You may also benefit from products that will be better packaged to use outside of your own bathroom (like your gym changing room).
Pretty Athletic, a beauty brand dedicated to women who exercise, believes that « whilst working up a sweat regularly is super amazing for your skin, they also know that sweating, regular showering, and exercising outside can strip away key lipid components from the skin’s surface and cause common skincare concerns such as clogged pores, redness, irritation, dehydration and inflammation. » Their skincare products are vegan, made in Britain and at least 95% naturally derived. The brand is supported by a number of top British athletes including double Olympic champion rower Helen Glover MBE, professional runner Charlotte Purdue, and professional triathlete Non Stanford.
Major beauty brand Clinique, known for its 3-steps cleaning protocol, also launched a range especially dedicated to working out a couple of years ago. It has been adopted by many fitness enthusiasts as the line offers pre-workout as well as post-workout products, making it easy to know when and what to use. Some products are so loved by customers, that they have become part of their everyday routine, workout or no workout.
If skincare is an important subject when it comes to exercising, makeup is another one. Indeed, sweat proof makeup is not always easy to find and a few brands are trying to bridge the gap. For instance, Sweat Cosmetics is a cosmetics/sun-care brand made by athletes for active women. It is cruelty free, gluten free and uses all natural SPF. Their it product is a Broad Spectrum SPF 30 powder sunscreen in a refillable, washable twist-brush.
Birchbox’s Arrow makeup line was introduced in June 2016 for women who have an “average” relationship with beauty. The collection of lightweight products, like a cheek tint and brow gel, are intended to keep up with the modern woman’s day, “whether that means going straight from pilates to brunch or just powering through an action-packed, appointment-filled day,” states the company website.
Rae is a cosmetics line specifically created for active and athletic women looking for beauty as well as performance from their makeup. At work or at the gym, the heat and humidity resistant formulas provide long-lasting coverage even when you sweat. A lightweight blend of nutrients, anti-oxidants and chemical free sunscreens keep skin healthy and glowing and all products are hypoallergenic, paraben, mineral oil and fragrance free.