If skincare trends are often changing, with new routine and products being launched weekly in Asia, makeup trends tend to be more steady. For instance, the transparent makeup trend was born in South Korea a few years ago and slowly spread to the rest of Asia. Today, many beauty looks are still inspired by that trend.
Japan is famous for being a country of innovation and quirkiness. In the beauty industry, it is most commonly known for the layering techniques used by women to apply their skincare products and achieve a flawless complexion. Over the years, Korean Beauty has been all the rage, letting us (in the western world) believe that Japan was not at the forefront of cosmetic innovation.