Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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Chinese New Year 2021 falls on Friday, February 12th, 2021, and celebrations culminate with the Lantern Festival on February 26th, 2021. It marks the transition between zodiac signs : 2021 being the year of the Ox.
Western beauty brands know the importance of this event and now release limited edition products for the Lunar celebrations every year. Most products are presented in red and gold packaging with Chinese inspired design.
Gucci Beauty created three Limited-Edition Satin red lipsticks inspired by vintage make-up tubes, the festive red packaging is etched with a decorative pattern drawn by creative director Alessandro Michele.
Fresh’s limited-edition Kombucha Facial Treatment Essence is wrapped in a beautiful red package with gold floral elements for the festive season.
Lush released a Godiva Lucky Coin Shampoo Bar, a solid gold blend of jasmine and ylang ylang that promises to grant a mane worth celebrating. There’s also the Dragon Legend Bubble Stick to consider, a harbinger of strength and wisdom that will turn your bath water into an enticing fragrant floral blend.
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.