Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
Each year Pinterest releases its prediction report based on most search terms. For the beauty sector, the platform talks about Skinimalism and explains how people will favor natural glow and makeup regimen this coming year. Overall Pinterest advises brands to expect routines to be remixed and that 2021 will be a rebirth, not a reset.
The most trending search terms on Pinterest confirming this prediction are :
This report gives interesting information for brands who are planning to launch new products, market existing ones or just create content people are searching for.
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.