Each year Pinterest releases its prediction report based on most search terms. For the beauty sector, the platform talks about Skinimalism and explains how people will favor natural glow and makeup regimen this coming year. Overall Pinterest advises brands to expect routines to be remixed and that 2021 will be a rebirth, not a reset.
The most trending search terms on Pinterest confirming this prediction are :
This report gives interesting information for brands who are planning to launch new products, market existing ones or just create content people are searching for.