September 23, 2020
Product curation is becoming a thing in a world where we can sometimes feel overwhelmed with choices. It all started within concept stores where you could find a selection of never-seen-before brands and products.
A French app, Choose, is now doing the same online and with an added feature called ‘the drop’. Everyday a new product is available for sale. The selection is based on niche products such as a designer cactus or a Bluetooth speaker designed like an old amplifier, that are appealing to 25 to 35 years old design aficionados.
Choose describes itself as ‘a very simple (if not basic) experience offering faster delivery than setting up a tent with brands that will cause you tingling sensations in your stomach’.