September 24, 2020
When it comes to cosmetics for men, the main brand that comes to mind is probably The Boy by Chanel. The brand recently launched new products to widen its range as it is becoming more common and accepted for men to wear makeup such as foundation and concealer. Many other companies have enter this niche market. Let’s have a look at 5 of them :
One of our favorite men’s makeup brand is Fiveism x Three, a Japanese company. The brand boldly launched a complete range of makeup in an array of shades. It offers a makeup base (5 colors), foundation (15 colors), concealer (6 colors), highlight (3 colors), shadow (5 colors), powder bar (3 colors), makeup remover, and a foundation brush. But also, eyeshadow (6 colors) and eyebrows (5 colors), lipstick (3 colors) and nail polishes (10 colors).
Mënaji is a US men’s cosmetic and makeup product line to address the unique needs of men’s skin. Products were formulated with the expertise of a team of dermatologists and chemists to focus on and enhance the natural healing properties of men’s skin. Featuring a range of skin care designed specifically to target the needs of male skin as well as providing a range of cosmetics that cover blemishes and even skin tone without looking like wearing make up.
War Paint is a London based makeup brand born out of founder Danny Gray’s experience of being bullied for his acne as a teenager, which led him to start using his sister’s concealer and foundation to give himself confidence. Since its launch in 2018, the business has attracted a highly diverse customer base and shown that men of all ages face similar issues in all walks of life.
Stryx is a line of modern discreet cosmetics for men. The company offers a concealer and tinted moisturizer, its products help men comfortably look their best and feel confident. The brand focuses on packaging with a small product offer with a minimalist, slick design.
Shakeup offers high-quality, UK-made skincare and makeup for men. The brand wants to be a game-changing new concept in men’s beauty. They offer easy-to-use cosmetics, specifically designed with men’s skin types and concerns in mind, to boost their confidence every day, such as tinted moisturizers or underlay concealers.
If VR is most of the time associated with video gaming, a new use of it is made in the performing art world. Creative Studios are now offering experiences combining theater and virtual reality. They adapt the use of VR headsets to immersive experiences with real life actors.