Food for thought

App of the week : Clubhouse

Clubhouse, is a space for casual, drop-in audio conversations—with friends and other interesting people around the world. The New York Times has been calling it Silicon Valley’s favorite app since May 2020. In other words, the favorite app of investors, startupers and other tech entrepreneurs, such as Elon Musk and Mark Zuckerberg who have made appearances on the platform.

In Clubhouse, there is the idea of being part of a “club”, so the app is only available on the App Store, and therefore reserved for Apple products. Then, to create an account, you need one of the two invitations distributed to each registrant. Without co-optation, all you can do is stand in a queue, and patiently wait.

Once your request approved, you can go online anytime to chat with the people you follow, or hop in as a listener and hear what others are talking about.

This app success is another sign (along with the continual rise of podcasting) that audio will take a bigger place in how people create and consume content and media in the future. 

   Monia MERABET

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