Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
Clubhouse, is a space for casual, drop-in audio conversations—with friends and other interesting people around the world. The New York Times has been calling it Silicon Valley’s favorite app since May 2020. In other words, the favorite app of investors, startupers and other tech entrepreneurs, such as Elon Musk and Mark Zuckerberg who have made appearances on the platform.
In Clubhouse, there is the idea of being part of a “club”, so the app is only available on the App Store, and therefore reserved for Apple products. Then, to create an account, you need one of the two invitations distributed to each registrant. Without co-optation, all you can do is stand in a queue, and patiently wait.
Once your request approved, you can go online anytime to chat with the people you follow, or hop in as a listener and hear what others are talking about.
This app success is another sign (along with the continual rise of podcasting) that audio will take a bigger place in how people create and consume content and media in the future.
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.