Digital fashion house The Fabricant and footwear brand Buffalo London have collaborated on a digital sneaker that can be purchased. The virtual trainer, called BurningFor, is a 3D reimaging of Buffalo London’s iconic platform-soled shoes. But unlike the real shoes, these can only be worn in the digital world.
The virtual trainers appear “on fire” and are covered in a “digital fabric” that makes them appear to be in constant motion.
Buyers of the digital sneakers will be automatically directed to the Dress-X platform, which will digitally dress them in the sneakers based on an image of their choice. The edited image can be shared across social channels, allowing users to show their style without a physical item being worn or physical interactions taking place.
The sneaker comes in two colourways, red and blue, and retails at €24.90 to be digitally dressed in a still image of the shoe and €49.90 to be dressed in a moving image of the flame covered shoe.
The initial drop of the digital sneaker is a limited edition release of 100 pairs only, sold through Buffalo London’s and Dress-X’s websites.