fbpx
those who tell the stories rule the world

Food for thought

Co-shopping is gaining popularity

In an effort to create more social interactions online and to break the feeling of solitude experienced by many during the pandemic and its lockdowns and social distancing measures, a new way of shopping has emerged : co-shopping. 

Already very popular in Asia, the concept offers online shoppers the possibility to get feedbacks on a product, ask for their friends’ input or even have a remote mother and teenager shopping experience.

Big players in fashion and beauty are seeing the benefits of this new consumption habit and have developed dedicated co-shopping experiences of their own. 

Sephora recently launched its Shopping Party space on its website where customers can view recommendations and advice from the brand’s community, or create their own group by inviting their friends through a search among Sephora members or URL sharing.

Co-shopping with a stranger or a friend creates more interactions within a community and is also a great way for brands to gain valuable insights and data on what consumers like or what they think about a product. 

   Monia MERABET

spread the love

Share on facebook
Share on twitter
Share on linkedin
Share on email

most recent stories ⇣

Place to see

Hacker Project

Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.

Read More »
Market insights

Inclusive beauty

Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.

Read More »
Market insights

5 Chinese fragrance brands to know about

China has been a particularly dynamic market with a growing interest from consumers for western brands but also a keen appeal for niche local brands, especially among Gen Z who likes to experiment with scents.

Read More »
App of the week

Bumped

Customer loyalty is a key concern for brands from all industries. A new app has decided to address loyalty in a completely different way.

Read More »