Audio content keeps on gaining popularity and is slowly becoming an essential media for many brands and creators. It is also a very powerful way to connect with listeners who have been getting used to listen to podcasts and other audio shows daily.
Understanding that growing interest for audio content, Apple launch ‘Time to Walk’ at the beginning of 2021.
Time to walk is a feature of Apple Fitness+ that allows access to audio content from “influential and interest people” who share stories, photos, and music. Episodes of Time to Walk are about 25 to 40 minutes in length, and can be accessed on the Apple Watch or Phone.
Time to Walk launched with four episodes with the following guests:
Every week, more talented people from a variety of different fields and backgrounds will share a personal story followed by three songs of their choice.