Audio content keeps on gaining popularity and is slowly becoming an essential media for many brands and creators. It is also a very powerful way to connect with listeners who have been getting used to listen to podcasts and other audio shows daily.
Understanding that growing interest for audio content, Apple launch ‘Time to Walk’ at the beginning of 2021.
Time to walk is a feature of Apple Fitness+ that allows access to audio content from “influential and interest people” who share stories, photos, and music. Episodes of Time to Walk are about 25 to 40 minutes in length, and can be accessed on the Apple Watch or Phone.
Time to Walk launched with four episodes with the following guests:
- Country music star Dolly Parton has won nine GRAMMYs and is also a celebrated actor, businessperson, and humanitarian. Dolly reflects on her career, family, and growing up in rural Tennessee. “I’ve loved walking ever since I was a little girl in the Smoky Mountains,” Parton says. “I think it’s so important to be able to get out and walk if we can during this time. I do my best thinking when I walk. And while many of us feel confined during this time, I’m hopeful that people will take a walk down memory lane with me and we can all feel a little more freedom taking the time to walk together.”
- NBA player Draymond Green won three basketball championships with the Golden State Warriors, helping to change how the game is played. He reflects on the virtues of failure and tuning out criticism. “There’s nothing better than a walk in nature, getting lost in my thoughts, and taking a deep breath of fresh air,” Green says. “Take all the stresses of your day and let them blow away with the wind. I hope sharing my stories with those who go on a walk with me will give them the same drive to chase their dreams that I had in chasing mine.”
- Musician Shawn Mendes went viral on social media at 15, had his first platinum album by 19, and has toured the world. He shares how a slower pace has helped him personally and creatively. “Taking a walk is a great way to clear your mind,” Mendes says. “It’s the most simple thing you can do to calm the body and soul, reflect, and slow down. I hope people get to feel the same sense of calm I do while walking and can bring that to their own experiences.”
- Emmy Award winner Uzo Aduba found stardom on the series, Orange Is the New Black, but only after many rejections. She talks about lifelong relationships and keeping the faith. “I love walking either by myself or with my dog,” Aduba says. “It’s a time to connect and have the conversations with myself that can often get overlooked throughout the day, and bring peace of mind. The experience of walking and telling my stories gave me that familiar feeling that walking brings, answering questions that need to be answered, and addressing topics that need to be addressed. I’m so excited to share that with those who take the time to walk with me.”
Every week, more talented people from a variety of different fields and backgrounds will share a personal story followed by three songs of their choice.