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Cross-industry collaboration

Cross-industry collaborations are quite common in Asia, and beauty is a sector all companies want to invest in. Proof is this recent partnership between two Korean powerhouses, Samsung and Laneige, which was a real success. 

Both leaders in their field, they have decided to create a limited edition pack in order to increase noise around their newest products : the Galaxu Buds Pro for Samsung and the Neo Cushion Concealer for Laneige. The set comes in a lilac packaging containing a Galaxy Buds Pro and Neo Cushion both in Phantom Violet color.  

First launched on Korean beauty platform Powder Room, the set was later made available on the websites of Samsung and Amorepacific (Laneige’s parent company) on May 12th.  

   Monia MERABET

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