fbpx
those who tell the stories rule the world

Food for thought

Harrods The Residence

London luxury department store Harrods has catered a unique private shopping model in China. Instead of opening a typical storefront, the retailer launched the Residence Project in Beijing in June 2020 and Shanghai in December 2020. 

The Residence is an exclusive space open to invited members with appointments. There won’t be any inventory on site but the place will instead rely on Harrods’ relationships with the brands to get products from brand stores. Personal shoppers will prepare items beforehand and have them sent over to The Residence, ready for VIPs on arrival.

The Residence also features extensive offline events covering fashion and beauty but also going beyond with events such as Whisky tasting. The aim is to bring customers with similar interests and passions together and to create a sense of community in a refined environment.

   Monia MERABET

spread the love

Share on facebook
Share on twitter
Share on linkedin
Share on email

most recent stories ⇣

Place to see

Hacker Project

Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.

Read More »
Market insights

Inclusive beauty

Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.

Read More »
Market insights

5 Chinese fragrance brands to know about

China has been a particularly dynamic market with a growing interest from consumers for western brands but also a keen appeal for niche local brands, especially among Gen Z who likes to experiment with scents.

Read More »
App of the week

Bumped

Customer loyalty is a key concern for brands from all industries. A new app has decided to address loyalty in a completely different way.

Read More »