Food for thought

  July 11, 2020

Let's Mask !

The confinement has been a time for many to focus on their self-care routine. Consequently, the use of beauty masks of any kind (clay masks, sheet masks, cream masks, thermal masks, peel-off masks, gel masks, and others) has sky-rocketed. So much so that Researchers at Transparency Market Research predict the global beauty facial mask market to expand at a CAGR of  around 8% during the forecast period of 2020-2030 and estimated to reach a valuation of approximately US$14 bn by 2030 end.

If masking used to be pretty traditionnel – reserved to the face, commonly in a cream textures – the last decade has seen the launch of many new products aiming to disrupt the segment. Asian beauty is no stranger to this shift as it introduced and popularized the sheet masks. 

Nowadays, consumers have a plethora of choices, wether in texture or format. The latest trends we observe in this segment is first the desire for fun products and second, the extension of masking to the body.

Masking made fun 

Brands have launched masks that can also help raise your mood and bring some fun in the beauty routine. Here are a few examples : 

Glamglow – Glitter mask

Ulta Beauty – Harry Potter sheet masks

Nails Inc. – Fun sheet masks

Masquebar – Animal sheet masks

Oh K – Gold sheet mask

Barber Pro – Sheet masks for men

masking for body parts

The last few years we have an increase in masks dedicated o body parts (we can even say, unusual body parts). Offering the same benefits as face mask, moisturizing, balancing, firming,…, these masks are designed for the butt, nipple, under-arms and even the vulva…

Etude House – Finger masks

Megababe – Butt mask

Bawdy – Butt sheet mask

Anese – Boob mask

Lavanila – Underarm mask

Two Lips – Vulva mask

If you want to learn more about trends and innovative ideas from around the world, feel free to contact us !

   Monia MERABET

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