Food for thought

App of the week : Lipscanner

Lipscanner is Chanel’s first makeup color scanner app. 

You just need to scan any face—it can be a movie star, your neighbor, a friend, or a photo of someone on social networks—and the app will automatically extract the shade and the finish, and in turn retrieve the closest product with that shade and this finish in the Chanel range. You can then virtually trying it on to see how it suits you and add it to your shopping basket if you like it.

Cédric Begon, Director of the Connected Experience Lab at Chanel explains that “at each step we worked with the Creation Studio and makeup experts. When you try the app you will see we paid a lot of attention in really finding the closest shade you are interested in when you flash a face of inspiration or an object.’’

   Monia MERABET

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