Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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Waterless beauty is a growing segment in the clean beauty industry. Several brands have launched whole ranges of products replacing water with oils or offering dry option where you add water when needed. It is a way to save a precious resource but also to create products where ingredients are not diluted in water so more potent. Let’s have a look at the face cleansing category and see what is on the market in terms of waterless option :
The US brand created a waterless face cleanser that clearly spells out the percentage of each ingredient used. Notably, neroli hydrosol makes up 78.55% of the formula and this ingredient harnesses the power of plant actives and offers more benefits than water alone. The organic, soap-free foaming facial cleanser is designed to nourish the skin without stripping it of its natural oils, and support the microbiome with probiotics.
This product is a cleansing stick that gently and effectively removes makeup (even waterproof makeup), deep cleanses dirt and buildup and moisturizes skin. You only need to apply it in a circular motion directly onto dry skin, use your fingers to further rub in and rinse with water.
This cleanser has been formulated with sesame oil as a base and six other natural ingredients (Avocado oil, Jojoba oil, Blossom water, Soybean oil, Mint and Cinnamon) to end up with a clean, soft and flexible face. Its formula turns from gel into milk when it comes in contact with water.
This gentle foam cleansing cream is formulated with rice extracts, olive fruit oil and shea butter. It effectively removes daily pollutants and unclogs pores. Its ingredients are supercharged with the brand’s signature fermentation process for maximum efficacy.
The British brand developed a dry product to gently exfoliate, boost collagen production, and balance skin’s PH with visibly brightening Vitamin C powder. It also helps to reduce redness with beta glucan and lipids of colloidal oat, feed and destress the skin with adaptogenic herbs centella asiatica, gotu kola and panax ginseng.
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.