Louis Vuitton launched a mobile app to celebrate the 200th birthday of its founder. The app is a game called Louis The Game and users are invited to join Vivienne on her adventures as she journeys to six vibrant locations across the globe in search of 200 collectible candles. Each candle unlocks stories about the journeys of Louis, his family, and the Maison. Users can explore worlds inspired by the spirit of travel, and master all of Vivienne’s unique abilities to unlock iconic moments from Louis Vuitton’s history.
Surfing on the popularity of NFT (collectible tokens), users will also be able to compete against their friends on global time trial leaderboards, and collect 30 embedded NFTs that can be found throughout the game, designed by artist Beeple. Each NFT is a collectible that can only be found through playing the game, and cannot be sold.
It is a great for the brand to connect with Gen Z consumers who love this kind of gamified content and introduce them to the brand’s universe and story.