Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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Non-Fungible Token or NFT are unique token that can’t be replaced with something else. For example, a bitcoin is fungible — trade one for another bitcoin, and you’ll have exactly the same thing. A one-of-a-kind art piece, however, is non-fungible. If you traded it for a different art piece, you’d have something completely different.
NFTs can be anything digital (such as drawings, music, virtual clothes or digital art). The NBA, recently launched Top Shot, an online marketplace selling video clips of game highlights. Those clips — like a classic LeBron James dunk — command varying prices depending on rarity, and they all come in NFT format. Buyers collect them, and sometimes resell them, for tens of thousands of dollars, much like digital trading cards.
The NFT tech is spreading across various industries and many brands are interested in its use. It will surely find an application in the fashion industry to ensure product authenticity and rarity and we look forward to observing the innovative ways it will utilized for.
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.