Food for thought

  August 8, 2020

Place to see : Nike House of Innovation - Paris

Nike has opened its third House of Innovation on July 30th in Paris, the first two ones being located in New York and Shanghai.

Over four floors and some 2,400 square meters, this digital store gives access to Nike’s best innovations, athlete storytelling and experiences. Offering one of the largest assortments of Nike footwear in Europe, modular store layouts that are consistently updated and exclusive Member opportunities, Nike Paris showcases the brand’s ongoing commitment to transform the future of retail.

“When consumers step into Nike Paris, they will experience our largest, most digitally connected and immersive retail concept in the world,” says Heidi O’Neill, President of Consumer and Marketplace. “The strength of our digital portfolio combined with product innovation and amazing physical spaces, will connect members to the community of sport and to one-of-a-kind experiences, serving them in an incredibly personal way. We are so excited to bring Nike Paris to the city and to the world.”

If you want to learn more about trends and innovative ideas from around the world, feel free to contact us !

   Monia MERABET

spread the love

Share on facebook
Share on twitter
Share on linkedin
Share on google
Share on email

most recent stories

Experience

Virtual shoes

Digital fashion house The Fabricant and footwear brand Buffalo London have collaborated on a digital sneaker that can be purchased.

Read More »
Asian trends

Under-eye makeup

A popular and long-standing Korean makeup trend called “aegyo-sal” (the Korean term for charming/baby eye fat) involves using highlight and contour to create the appearance of eye bags in hopes of giving off a more youthful look.

Read More »