Food for thought

October 2, 2020

Oral care

Oral care is a growing category in the hygiene sector. Many companies are coming up with new and innovative products. It concerns toothpastes but also mouth washes and tooth brushes. 

One of the main concern in the sector lies in sustainability. Indeed most toothpastes come in plastic tube and these will need to be looked at sooner or later. 

Brands like Lush, Cozie or Georganics for instance have already come up with alternatives on the subject. Lush offer a jelly toothpaste in a recyclable plastic jar (when you return 5 plastic jars, you get a face mask as a reward). Cozie also offers a recyclable option, with a toothpaste in a returnable pump that will be refilled once thoroughly washed. Georganics opted for the solid toothpaste option, with jars of tablets that can be chewed before using your toothbrush. 

The hygiene sector is consuming a lot of plastic given the volume regularly used by all members of a family. That is why brands are searching for more sustainable options and why we see an increase in bulk consumption and packaging-free products (solid shampoo) in this very sector.

   Monia MERABET

spread the love

most recent stories

Asian trends

Oriental Aromatherapy

Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.

Read More »
Beauty trends

Proactive Protection

The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.

Read More »
Place to see

Hacker Project

Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.

Read More »
Market insights

Inclusive beauty

Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.

Read More »


check out our newsletter
on the future of beauty

Every Thursday, we talk about a beauty, lifestyle or wellness trend with a foresight approach!