September 16, 2020
Poolside FM is an online radio station with an 80s/90s retro vibe. You can listen to it on your computer or via the app and both were designed for the nostalgics and/or Stranger Things lovers. Visitors can cycle through 70 different short video clips from the 80s/90s and listen to a playlist of songs collected from SoundCloud.
The website was initially launched in 2014 and after a few years of basic maintenance, the founder, Marty Bell, decided to revamp the design with the help of several graphic designers. The new version of the website and app is inspired by « 90s MAC desktop » design. Since last summer’s relaunch, the updated website has seen 1.5 million listening sessions from more than 900,000 individuals, with much of the listening taking place across the U.S. (32%), Japan (15%), U.K. (8%), Germany (4%) and Canada (4%). Meanwhile, the recently launched Mac app has already been installed 30,000 times across the past few weeks and was featured by Apple in the “Apps We Love” section of the Mac App Store.
The 80s retro trend has been growing for some time now and is very popular because it is associated with a stress-free, more relaxed area (ie : before we were all connected 24/7).