Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
PSYKHE is a shopping platform that recommends products from leading fashion brands matched to your personality. To access the platform, users have to sign up and take a personality test to discover a personalized selection of products.
Psykhe creates a profile based on 5 key traits : the user receive its results of unique personality profile in terms of what they call the Big Five traits, key to understanding ones personal style and aesthetic preference.
With the use of a patent-pending AI model, the algorithm predicts what pieces the user will like most from leading fashion retailers so they don’t have to wade through pages and pages of stuff.
It will also be possible to shop by mood, and create custom shortlists for events and holidays. Results can be sorted according to mood and how the user wants to feel.
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.