Shiseido recently opened a new research hub, the Shiseido Global Innovation Center (GIC, also referred to as S/PARK) in Yokohama. The first and second floors of the GIC are a dedicated open communication space where visitors and researchers can interact, offering various content based on the concept of “get inspired by beauty.”
Shiseido said it would create “unprecedented value” through the “fusion of diverse people and knowledge” at the state-of-the-art research facilities.
Apart from the scientific angle, the center also offers a café, beauty bar, fitness studio and museum, showcasing research and innovation from a completely different angle.