Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
September 25, 2020
Shiseido recently opened a new research hub, the Shiseido Global Innovation Center (GIC, also referred to as S/PARK) in Yokohama. The first and second floors of the GIC are a dedicated open communication space where visitors and researchers can interact, offering various content based on the concept of “get inspired by beauty.”
Shiseido said it would create “unprecedented value” through the “fusion of diverse people and knowledge” at the state-of-the-art research facilities.
Apart from the scientific angle, the center also offers a café, beauty bar, fitness studio and museum, showcasing research and innovation from a completely different angle.
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.