October 5, 2020
A new contender is growing on the asian beauty market, it is the Taiwanese beauty movement.
While K-beauty promotes a sophisticated series of beauty steps to follow, it can take a lot of time. On the contrary, T-beauty focuses on a simple, holistic approach to skin care by using high-quality, natural ingredients and techniques rooted in traditional Chinese medicine. Many consumers are drawn to this more natural approach, which includes four simple steps: cleanse, tone, moisturize and sheet mask.
Many of the techniques and ingredients used in Taiwanese beauty products also benefit from Taiwan’s high manufacturing and regulatory standards, including becoming one of first countries in Asia to ban animal testing in cosmetics, in 2016.
A few Taiwanese beauty brands to know about : Purlisse, Love is Derma, Naruko, and Annie’s Way.
Monia MERABET
A popular and long-standing Korean makeup trend called “aegyo-sal” (the Korean term for charming/baby eye fat) involves using highlight and contour to create the appearance of eye bags in hopes of giving off a more youthful look.
Lockdown has had a lot of impact on people’s beauty routine and habits. It is true for skincare and makeup, but also for haircare.
Flower Burger, a Milanese burger chain has specialised in hyper-colourful vegan burgers.
If VR is most of the time associated with video gaming, a new use of it is made in the performing art world. Creative Studios are now offering experiences combining theater and virtual reality. They adapt the use of VR headsets to immersive experiences with real life actors.
