Food for thought

October 5, 2020


A new contender is growing on the asian beauty market, it is the Taiwanese beauty movement.

While K-beauty promotes a sophisticated series of beauty steps to follow, it can take a lot of time. On the contrary, T-beauty focuses on a simple, holistic approach to skin care by using high-quality, natural ingredients and techniques rooted in traditional Chinese medicine. Many consumers are drawn to this more natural approach, which includes four simple steps: cleanse, tone, moisturize and sheet mask.

Many of the techniques and ingredients used in Taiwanese beauty products also benefit from Taiwan’s high manufacturing and regulatory standards, including becoming one of first countries in Asia to ban animal testing in cosmetics, in 2016.

A few Taiwanese beauty brands to know about : PurlisseLove is DermaNaruko, and Annie’s Way. 

   Monia MERABET

spread the love

most recent stories

Asian trends

Oriental Aromatherapy

Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.

Read More »
Beauty trends

Proactive Protection

The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.

Read More »
Place to see

Hacker Project

Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.

Read More »
Market insights

Inclusive beauty

Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.

Read More »


check out our newsletter
on the future of beauty

Every Thursday, we talk about a beauty, lifestyle or wellness trend with a foresight approach!