Food for thought

October 5, 2020


A new contender is growing on the asian beauty market, it is the Taiwanese beauty movement.

While K-beauty promotes a sophisticated series of beauty steps to follow, it can take a lot of time. On the contrary, T-beauty focuses on a simple, holistic approach to skin care by using high-quality, natural ingredients and techniques rooted in traditional Chinese medicine. Many consumers are drawn to this more natural approach, which includes four simple steps: cleanse, tone, moisturize and sheet mask.

Many of the techniques and ingredients used in Taiwanese beauty products also benefit from Taiwan’s high manufacturing and regulatory standards, including becoming one of first countries in Asia to ban animal testing in cosmetics, in 2016.

A few Taiwanese beauty brands to know about : PurlisseLove is DermaNaruko, and Annie’s Way. 

   Monia MERABET

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