Food for thought

Y2K aesthetic

The Y2K aesthetic is an aesthetic that was prevalent from roughly 1995 to 2003. Named after the Millenium Bug, it is characterized by a distinct aesthetic period, encapsulating fashion, hardware design, music, and furnishings shining with tech optimism.

Well Y2K nostalgia is coming back. So brace yourself for some interesting fashion returns like velour tracksuits, busy prints and low-rise pants – you can re-watch movies like Mean Girl, Legally Blonde or Lizzy McGuire to get a better idea of what’s to come. 

On the beauty front, companies are bringing back old best sellers. For example, Ulta Beauty made a selection of “throwback” gift sets for the holiday gifting season including some of the most poplar products of the late ’90s and early 2000s. These include a sparkly Caboodles case full of makeup, a small backpack with Lancôme’s recently revived Juicy Tubes lip gloss and a Lip Smacker gift set in a package that looks like a boom box. 

Nail art is also influenced by Y2K nostalgia as we have already seen on many celebrities like Dua Lipa, Angèle or Lisa from K-pop group Blackpink. They all are fans of neon and pastel tones, either in a gradient of different colors or child-like drawings and designs such as flowers, clouds, emojis, and cartoons.

Y2K is not the only aesthetic becoming very popular. If you want to know more about the other main Aesthetics influencing the current fashion and beauty industry, stay tuned or contact us to know more about our (soon to be released) Focus Report on the subject !

   Monia MERABET

spread the love

most recent stories ⇣

Asian trends

Oriental Aromatherapy

Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.

Read More »
Beauty trends

Proactive Protection

The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.

Read More »
Place to see

Hacker Project

Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.

Read More »
Market insights

Inclusive beauty

Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.

Read More »


check out our newsletter
on the future of beauty

Every Thursday, we talk about a beauty, lifestyle or wellness trend with a foresight approach!