Food for thought

Y2K aesthetic

The Y2K aesthetic is an aesthetic that was prevalent from roughly 1995 to 2003. Named after the Millenium Bug, it is characterized by a distinct aesthetic period, encapsulating fashion, hardware design, music, and furnishings shining with tech optimism.

Well Y2K nostalgia is coming back. So brace yourself for some interesting fashion returns like velour tracksuits, busy prints and low-rise pants – you can re-watch movies like Mean Girl, Legally Blonde or Lizzy McGuire to get a better idea of what’s to come. 

On the beauty front, companies are bringing back old best sellers. For example, Ulta Beauty made a selection of “throwback” gift sets for the holiday gifting season including some of the most poplar products of the late ’90s and early 2000s. These include a sparkly Caboodles case full of makeup, a small backpack with Lancôme’s recently revived Juicy Tubes lip gloss and a Lip Smacker gift set in a package that looks like a boom box. 

Nail art is also influenced by Y2K nostalgia as we have already seen on many celebrities like Dua Lipa, Angèle or Lisa from K-pop group Blackpink. They all are fans of neon and pastel tones, either in a gradient of different colors or child-like drawings and designs such as flowers, clouds, emojis, and cartoons.

Y2K is not the only aesthetic becoming very popular. If you want to know more about the other main Aesthetics influencing the current fashion and beauty industry, stay tuned or contact us to know more about our (soon to be released) Focus Report on the subject !

   Monia MERABET

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