Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
August 19, 2020
Nail stickers are very popular in Asia as having manicured hands is a must for women. But some of them don’t have the time or finance to go to a beauty salon and get their nails done every week. So nail stickers offer a good alternative.
In Japan, Uni-que company launched YourNail app that allows to easily create original nail stickers simply by arranging colors, shapes and images. The plus of this app is that stickers can be sized-custom to fit the user’s nails.
This function helps greatly reduce the time and effort required when applying compared to conventional fixed size nail stickers, and also makes the finish more durable.
Price is a good selling point too as it starts at only 345 yen (3 euros). To create more interactivity, the app encourages users to share their design with friends.
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.