Food for thought

  August 18, 2020

Try before you buy

A great way to attract customers to brick and mortar shops is to offer unique experiences. It is even better when you can combine the experience with product testing. This has been done brilliantly by Amsterdam furniture company Fest. 

Fest sells home furniture like sofas, tables and chairs and to make sure customers choose wisely they have come up with a new service.

Here is their offer : 

« How do you test a sofa in-store? Let us guess… you probably sit up straight. You bounce up and down a few times and stay there for five minutes. Tops. If you’re a true daredevil you might take off your shoes to lay down. For a few seconds. 

And how do spend your time on your sofa at home? You probably never sit up straight. Instead, you spend hours bundled up in your favorite corner, watching a movie. 

There’s room for improvement, we think. That’s why we invite you to test your sofa in our mini-cinema at our Amsterdam West store. We’ll set up one of two of your favorite sofas, prepare drinks and snacks and a nice movie. The only thing left to do for you is to chill. » 

You can book a visit on their website and even pick between a short (45mn) or long movie (90mn).

   Monia MERABET

spread the love

most recent stories

Asian trends

Oriental Aromatherapy

Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.

Read More »
Beauty trends

Proactive Protection

The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.

Read More »
Place to see

Hacker Project

Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.

Read More »
Market insights

Inclusive beauty

Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.

Read More »


check out our newsletter
on the future of beauty

Every Thursday, we talk about a beauty, lifestyle or wellness trend with a foresight approach!