Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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October 8, 2020
Deodorant has had bad press for some time now. Indeed, two of its components, parabens and aluminum salts, turn out to be not completely harmless, making the danger of deodorant very real. As a response to such a threat to our health, many companies are now offering more natural and clean options. Here are 5 clean deodorant brands to know about :
Each & Every designed a gender-inclusive, natural deodorant specifically for people with sensitive skin. It contains no aluminum, parabens, synthetic fragrances or baking soda. It is also gluten free, cruelty free and vegan, as well as EWG cerified.
Coconut Matter offers a natural deodorant that promises to stop body odor. It leaves zero residues, zero stickiness and zero stains and is child friendly and pregnancy safe. The brand also explains that if you are new to natural deodorant, your pores will start to unclog and breathe but your skin may take 2 to 3 weeks to adjust to a cleaner and healthier product. During such time (a.k.a detox period), you may need to reapply the natural deodorant during the day.
Respire designed a deodorant made in France, with 99.98% natural origin ingredients. It does not contain aluminum salts nor parabens and is vegan. The brand offers 3 scents to choose from using essential oils in its formulas. A subscription model is also available.
Wild is a new, sustainable natural deodorant brand with a subscription business model. Products are aluminium free with compostable, plastic free refills. You can select your case (just pick your colour), choose your favourite Wild fragrance and the refills will be shipped out to you exactly as and when you want. You can opt to switch up your fragrance, change your delivery dates, or pause/cancel your subscription when you want.
By Humankind designed a deodorant free of harmful chemicals. It only contains natural ingredients derived from plants & minerals. The refills are made mostly with biodegradable paper, reducing the single-use plastic waste. Just choose the container you prefer, and buy refill when needed.
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.