Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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October 21, 2020
There are unmissable steps in beauty routines and face cleaning is one of them. In the last few years we even heard of a new term called double-cleaning. It refers to cleaning your skin twice. Once with a balm or oil and second with a gentle face wash. As a result a new precut category was born : the cleansing balm. Here are 5 cleaning balms to know about :
This cleansing balm from Korean brand Banila Co. is iconic. It melts away stubborn makeup in minutes and has a calming effect. The oil dissolves even the thickest foundations. It doesn’t strip your skin of its natural oils and naturally exfoliates and brightens with vitamin C-rich acerola extract. It’s been a one of the most popular cleaning balms being on bestsellers list many times.
This Indian label designed an avocado cleansing balm that is very smooth on the skin and removes makeup while leaving the skin hydrated and moisturized. The ingredients are all natural (avocado, olive, argan, jojoba, sweet almond, flaxseed, sal butter and lavender) and it promises to deeply penetrate skin to cleanse impurities, plumps and softens the complexion and promote smooth, even tone and texture.
This 8x award-winning cleansing balm is a sensorial experience, thanks to its signature sorbet-like texture that is rich in nutrients. The Living Cleansing Balm glides onto skin and melts away oil-based impurities such as excess sebum, sunscreen and stubborn makeup without leaving behind an oily residue. The star ingredient is antioxidant and fatty acid-rich sea-berry (sea buckthorn) oil, which softens and protects skin, and gives the balm its distinctive bright yellow color. Other skin-benefiting ingredients include anti-aging and brightening persimmon extract and nourishing olive oil and vitamin E. Free of polyethylene, mineral oil, alcohol, silicone, paraben, artificial coloring and synthetic fragrance.
Day Dissolve Cleansing Balm from Versed promises to cleanse as well as renew your skin. It is formulated with a purifying, soothing base of eucalyptus, clove and jojoba, and gently cleanses and removes makeup and impurities with antioxidant-rich vitamin E to protect skin and help retain moisture. With a calming scent, this product is clean, cruelty-free and vegan.
Japanese company EN designed Cleansing Balm Orange so that it heats on contact with the skin to help remove makeup, eliminate dead skin cells, and unclog pores. It is made of a combination of moisturizing agents-collagen, hyaluronic acid, and royal jelly much like a beauty serum, for softer, plumper skin. This is a multifunctional balm, with five concentrated actions in one product : make-up and dead skin cell removal, deep cleansing, massage, and beauty mask. EN offers product customization and with this one you can pair it to an exfoliation scrubs of your choice.
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.