Food for thought

Cosmetify Index 2020 Q3  

Cosmetify Index ranks the world’s biggest beauty brands on factors such as their social reach and engagement. Here are the 2020 Q3 results (from July to September 2020). 

 Top 10 brands : 

It is interesting to see that 2 brands from the top five are newcomers in the industry and did not exist 5 years ago. They also target completely different market segments. Huda Beauty is aiming at color cosmetics lovers while Florence by Mills is directed to Gen Z teens. 

The favourite beauty brand in each country :

(calculated by finding the brand with the highest number of average monthly searches according to Google Ads’ Keyword Planner)

Yves Rocher and The Body Shop are vastly popular as they are both the top brand in 31 different countries around the world. 

   Monia MERABET

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