Food for thought

  August 10, 2020

Aesthetic food

In Japan, food has to be as good as it is aesthetically pleasing. That is also true for fast food. You can find countless restaurants and cafés where dishes are elaborated with looks in mind first. The latest food trend in Japan, and already conquering over Asia, are donuts.

However, while in the USA and Europe, donuts are just classic desserts with a few different icings and flavors, in Japan, a Café has turned donuts into art pieces. 

The Gmgm Café creates donuts decorated with dried flowers and have an Instagram (@gmgm.koenji) that makes you want to taste one even if you are not into sweets. For summer, it also launched a “cool” donut, which is made of transparent jelly topped with dried flowers. 

The success of such places in Japan is huge, as people still love to photograph what they eat to post on social media.

If you want to learn more about trends and innovative ideas from around the world, feel free to contact us !

   Monia MERABET

spread the love

most recent stories

Asian trends

Oriental Aromatherapy

Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.

Read More »
Beauty trends

Proactive Protection

The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.

Read More »
Place to see

Hacker Project

Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.

Read More »
Market insights

Inclusive beauty

Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.

Read More »


check out our newsletter
on the future of beauty

Every Thursday, we talk about a beauty, lifestyle or wellness trend with a foresight approach!