Food for thought

Algorithmic Perfumery  

ScenTronix, a U.S.-and Netherlands-based technology company, has launched Algorithmic Perfumery, a store/lab, located in Breda (The Netherlands) where visitors can create bespoke perfume using AI.

When you enter the Lab, you are invited to go through a series of simple steps to create a perfume that is reflective of your distinct interests and personality. Algorithmic Perfumery is an experience to engage with all your senses: smell and learn about the aromatic ingredients, witness how they are blended, put the finishing touches on your bottle and become the sole judge of your creation.

It all starts on your smartphone where your answer a questionnaire and then you can dive into the formulas suggested for you by the AI and watch the machine create your very own scent.

You can also take the questionnaire on the company’s website or app and create your bespoke perfume. Once the formulation is finished, you can order bottles of 5ml (if you want to test it first) or 30ml (if you’re sure of the result).

“Algorithmic Perfumery uses technology to allow people to have a highly personalized and meaningful experience with their senses” said ScenTronix founder Frederik Duerinck. “What we offer is, at its most simple, a platform for people to co-create their own perfume. We hope that this interactive, playful experience will allow them to discover and enjoy new aspects of themselves, and a new outlet for their imagination.”

   Monia MERABET

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