The wellness industry has been booming over the last few years (the Global Wellness Institute estimating it to be now worth $4.2 trillion). Thanks to consumers’ growing interest for their health and mind, what used to be viewed as hobbies or luxuries, such as having a fitness regimen, taking care of your mental and spiritual balance and looking for ways to improve your diet and energy, are now among the number one concerns of the new generation.
To stop the spread of coronavirus, confinement has been the rule in most countries since early 2020 in Asia, and March 2020 for the rest of the world. With it, all non-essential retail businesses have been shut down and the beauty industry consequently impacted. The retail experience is forever changed and while challenges are being faced, brands are learning to adapt to our new paradigm.