Food for thought

App of the week : Bumped

Customer loyalty is a key concern for brands from all industries. Loyalty cards and programs are a common way to keep customers engaged and interested in coming back for more. Discounts, special prices, early access are a few perks you usually can get in exchange for your contact information.

An app has decided to address loyalty in a completely different way. Bumped gives US customers fractional stock shares of brands they shop from. With almost 1,000 more brands that customers can shop from via its website or app, Bumped offers the opportunity to become owners of the brands you are loyal to. You can choose to be rewarded in stock like Amazon, Gap, Apple, or Uber and just need to link your card to be automatically rewarded when you spend.

Offering stock shares is a great reward system as it encourages long term relationships between brands and customers. The later will feel more invested in the company’s future as they have direct benefits to gain from its good results. 

   Monia MERABET

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