Food for thought

October 14, 2020

Cream Skin

When it comes to skincare trends, South Korea is the place to look at. We all know about Glass skin trend, consisting of a 10-steps routine to achieve a pore-less, luminous, and translucent skin. But have you heard about Cream skin ? This skincare trend is all about getting a hydrated, milky skin with ease.

More than just a routine of various products to apply, it is about using a new type of products that has hit the k-beauty market. According to Mark Choo, research director of Korea’s biggest beauty conglomerate, Amorepacific : « by combining the two most important and fundamental hydration steps – the toner and the moisturizer – you get a product that offers the hydration of a toner and the moisture of a cream in a very light, refreshing texture that can be easily fit into anyone’s routine, regardless of skin type. »

So Cream skin is about using this type of toner-moisturizer hybrid products. The category was first initiated in 2018, when Amorepacific, launched a product by the same name under one of its brands, Laneige. Since then, many brands have followed along and many Cream skin products were developed and launched.

In a world where people are gravitating toward more minimal skin-care routines, and a bigger, more general want to buy less stuff, it only makes sense that cream toners are beginning to pick up momentum — especially when they result in healthy, illuminated skin. 

   Monia MERABET

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