Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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Wearing masks everyday has drastically changed the way women use makeup. The focus is now clearly on the eyes and various techniques and trends are possible. Eyeliner is used to create many fun and unique looks. Here are a few trends we have seen in 2020 :
Floral
At the beginning of this year, some makeup artists on Instagram created floral eyeliner looks. With the help of multicolor liquid liners, it’s almost like there are tiny gardens growing on the artists’ lids.
Floating
Floating eyeliner uses negative space to create a flicked look. Bold eyeshadows and eyeliners are applied around the area where the flick would be, creating an outline as opposed to drawing the shape on directly.
Pastel or neon
Pastel or neon colored eyeliner gives a soft, yet sassy look, with bold color payoff for a vibrant twist to any eye look.
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.