Since the K-beauty boom, jelly-textured skin care has been steadily infiltrating the skincare market. Many beauty launches are now using gels and jelly textures to add an element of playfulness and sensory satisfaction to products, providing a more enjoyable and exciting experience for users. Besides the fun element, product texture can also boost the benefits of the formula : gel textures, for example, can enhance cooling and hydrating claims for multiple categories. Brands have ample opportunities for innovation using gel, jelly, slime or mochi textures to add lightness, bounciness and slip to product formulas, as well as reinventing product application.

Here are a few products from western brands using jelly texture :