Food for thought

Jelly texture 

Since the K-beauty boom, jelly-textured skin care has been steadily infiltrating the skincare market. Many beauty launches are now using gels and jelly textures to add an element of playfulness and sensory satisfaction to products, providing a more enjoyable and exciting experience for users. Besides the fun element, product texture can also boost the benefits of the formula : gel textures, for example, can enhance cooling and hydrating claims for multiple categories. Brands have ample opportunities for innovation using gel, jelly, slime or mochi textures to add lightness, bounciness and slip to product formulas, as well as reinventing product application.

Here are a few products from western brands using jelly texture : 

   Monia MERABET

spread the love

Share on facebook
Share on twitter
Share on linkedin
Share on google
Share on email

most recent stories

Experience

Virtual shoes

Digital fashion house The Fabricant and footwear brand Buffalo London have collaborated on a digital sneaker that can be purchased.

Read More »
Asian trends

Under-eye makeup

A popular and long-standing Korean makeup trend called “aegyo-sal” (the Korean term for charming/baby eye fat) involves using highlight and contour to create the appearance of eye bags in hopes of giving off a more youthful look.

Read More »