Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
Since the K-beauty boom, jelly-textured skin care has been steadily infiltrating the skincare market. Many beauty launches are now using gels and jelly textures to add an element of playfulness and sensory satisfaction to products, providing a more enjoyable and exciting experience for users. Besides the fun element, product texture can also boost the benefits of the formula : gel textures, for example, can enhance cooling and hydrating claims for multiple categories. Brands have ample opportunities for innovation using gel, jelly, slime or mochi textures to add lightness, bounciness and slip to product formulas, as well as reinventing product application.
Here are a few products from western brands using jelly texture :
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.