Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
July 22, 2020
On August 1st, 2020, Chanel is adding new products to its male skincare and makeup line, The Boy. An eyeliner, a nail-polish, a concealer and a face moisturizer will join the existing range. If these products are solely dedicated to men, we see a growing number of brands wanting to blur the line between genders.
This movement has several roots. A social one, where more people express a desire to remain flexible about their gender identity rather than committing to a single definition. A political one, where governments themselves are raising the question of genders as an answer to inequality issues between women and men. And an economic one, where demand for gender-neutral products from men and women alike has never been so strong.
New gender-fluid beauty brands have consequently been born in the last few years, such as :
We can also see some “standard” beauty brands joining this movement as they make a conscious effort to be more inclusive and it often translates with the use of male models – look at Fenty Beauty, Illamaska or Asos Beauty campaigns.
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Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.