July 22, 2020
On August 1st, 2020, Chanel is adding new products to its male skincare and makeup line, The Boy. An eyeliner, a nail-polish, a concealer and a face moisturizer will join the existing range. If these products are solely dedicated to men, we see a growing number of brands wanting to blur the line between genders.
This movement has several roots. A social one, where more people express a desire to remain flexible about their gender identity rather than committing to a single definition. A political one, where governments themselves are raising the question of genders as an answer to inequality issues between women and men. And an economic one, where demand for gender-neutral products from men and women alike has never been so strong.
New gender-fluid beauty brands have consequently been born in the last few years, such as :
We can also see some “standard” beauty brands joining this movement as they make a conscious effort to be more inclusive and it often translates with the use of male models – look at Fenty Beauty, Illamaska or Asos Beauty campaigns.
If VR is most of the time associated with video gaming, a new use of it is made in the performing art world. Creative Studios are now offering experiences combining theater and virtual reality. They adapt the use of VR headsets to immersive experiences with real life actors.